LG Barcelona joins the WITL (Where Is The Limit) CON(VIVIR) project, an ambitious project that aims Raise awareness among vehicle drivers and cyclists of the danger of not respecting the rules when driving on public roads.
For that, LG Barcelona makes some of its most technological vehicles available to the CON(VIVIR) project in terms of road safety.. From the brand's flagship model, the S-Class that combines luxury with cutting-edge road safety systems, up to the Class A 250 e, a vehicle that combines the effectiveness and efficiency of Vehicles EQPower; plug-in hybrid vehicles from Mercedes-Benz.
With these vehicles we intend to make known some of the Mercedes-Benz security systems most important and revolutionary in the automotive world, such as the PRE-SAFE safety system or the well-known blind spot control. We must not forget that Mercedes has been linked to safety since its origins, and the safety R&D department is always in constant evolution. As a result of this, The security systems that we will present in CON(VIVIR) can prevent or reduce the damage caused by a possible accident and we will demonstrate how in some cases technology can be of great help.
With the aim of creating maximum diffusion and noise, WITL has the support of elite athletes as Carlos Coloma (Olympic MTB medalist from BH Templo Cafés UCC), Dawn Dew (Professional cyclist of the BH Templo Cafés UCC) or Roberto Heras (Former professional cyclist), among others, who have dedicated themselves to the project and support the initiative wanting to contribute their grain of sand. Besides, playing a very important role in the project, are the testimonials, elite athletes or not, are people who have unfortunately suffered some negative experience while traveling on public roads. Definitely, The role of the testimonials is very important and significant since they are the ones who help the viewer understand the magnitude and importance of the situation that is being dealt with in the CON(VIVIR) Project.
Last but not least, we are the collaborators/partners, companies from different sectors that join the cause by adding value to the Project talks.
The companies that join the CON(VIVIR) project are: BH bicycle brand Basque since 1909, DAS insurance company since 1958 and LG Barcelona official Mercedes-Benz dealer network with more than 40 years.
How are you going to make yourself known WITH(LIVING)?
WITH(LIVE) part of a web page https://www.witl.es/convivir which explains the project and from which you can access the different awareness-raising talks that will be available during specific days during 2021.
In addition, the CON(VIVIR) project will be supported by the social networks of all the components involved in it to reach a larger audience and achieve maximum dissemination of the project.
With the aim of creating community, a series of Challenge type challenges in which anyone can participate, thus facilitating playful learning.
Likewise, Every month of 2021, visual content will be published in which well-known faces from the world of cycling and other environments will give educational messages about road safety.. This content will be developed as an awareness objective for all road users.
We are waiting, Do you join the challenge?
