-LG Barcelona presents the Mercedez-Benz Class A under the claim “Just like you”. A car that connects emotionally with the driver and passengers.
-A magical night that has transported attendees to the experiential revolution of the new Class A.
Barcelona May 10, 2018. Make your life easier by learning and connecting with your habits and emotions. As if it were a presentation of a mobile (on wheels), LG Barcelona has presented the new Mercedes-Benz A-Class at the ZUU & Night Club of the renovated Hotel Sofia. New engine and efficiency throughout the range, more Comfort behind the wheel, a sporty but mature design at the same time, are some characteristics that could make this car a unique launch, however, this compact with more than 20 years of history, wanted to go further.
An event with a name and surname, which has immersed attendees in this revolutionary driver experience on board the car. Through an MBUX (Mercedes-Benz User Experience) multimedia infotainment system, a new era of personalization and driver-car relationship opens. Something exclusive and unique that LG Barcelona wanted to convey on this great night with a show of interaction with the car that surprised attendees. Accustomed to seeing the vehicle at center stage, guests were immersed in an unusual experience. As if they were inside the car, each of them was able to experience an enlargement of the on-board screen that simulates the voice of the Mercedes. All this, enlivened with live music and dance.
With a “Hey Mercedes” this car recognizes you and makes you feel at home: actions such as opening the windows, checking the status of the car, changing the station, calling a contact in your phonebook, are easily done by voice. These elements that improve driving safety are completed by a series of elements already developed in models such as the E-Class but with a great evolution in this one.
The public has discovered these new features: its navigation system based on Car-to-X Communication, which allows the exchange of information about accidents, emergency braking... with another vehicle, thanks to its sensors. Something never seen before. It also has emergency stop and lane change assistants or office functions, that is, it allows you to access important data and use office tools directly from the car. Small, great services that allow greater concentration and comfort when driving.
The Barcelona dealer knows it, the evolution of the automotive industry is a reality, and thanks to launches such as the Class A, the door to autonomous cars and the emotional ties that the user creates with them, must be, from now on, priorities in the purchasing decision processes.
With the presence of many well-known faces from Barcelona's high society such as Jordi and Esteve Rabat, Dani Clos, Cristina Pampim, Toni Riera, the Pacha Ibiza photographer, and influencers from the world of fashion and design such as Oscar Leon. The new Mercedes – Benz A Class has become more interrelated than ever.
Magic, emotion, experience and connection between people. Thanks to LG Barcelona, the new Mercedes-Benz A Class is a reality.
