On May 3, Pride Barcelona presented its new image and the social campaign in support of LGTBI refugees, in addition to the preview of its program of concerts and activities for the celebration of the largest pride in the Mediterranean.
This year, LG Barcelona will collaborate for the first time in this important event and the electric smart will be the official car of Pride Barcelona.
Last year, the event attracted more than 260.000, and aims to be the axis of change and renewal in the feeling of the city in 2018.
The events agenda has more than 100 events spread throughout the Gaixample and the entire city, including conferences, free open-air concerts, parties, sports activities and much more.
LG Barcelona will participate in the activities by providing two smart models to be the guides of the demonstration under the motto “For LGTBI refugees”, which will be held on Saturday, June 30 from the Parc de les Tres Xemeneies.
In addition, all attendees will have the opportunity to take a test drive with the new electric smart.
