Mercedes-Benz launches its new brand of pre-owned vehicles, Mercedes-Benz Certified, with a striking advertisement in which Javier Cámara is not the protagonist. And, as shown in the spot, you don't need to have two Goyas or thirty films to be able to drive a Mercedes. With this new quality seal for its pre-owned vehicles, the German Premium brand offers a new product that adapts to the needs of the client with which it intends to reach a new audience.
Hard work and perseverance is what has led Javier Cámara to be one of the most recognized Spanish actors. But, as shown in the new advertising spot that he has filmed for Mercedes-Benz, it is not always necessary to go through an arduous path of sacrifice to get what you want. Set during the filming of a film in which Javier Cámara is the protagonist, the advertisement shows how one of the supporting actors is the happy owner of a brand new Mercedes-Benz thanks to the Mercedes-Benz Certified program. The spot, which will be broadcast on the main television networks starting next June 24, has been broadcast today by the brand through its social networks and on its YouTube channel.
With this new quality seal, Mercedes-Benz intends to expand the target audience for its used vehicles from the Mercedes-Benz and smart brands. To this end, it has designed three levels of certification that allow the client to choose the one that best suits their needs:
- Certified: which includes a two-year warranty
- Certified Plus: with two years warranty and two years of maintenance
- Certified Premium: with four years of warranty and four years of maintenance
