Great debut of the New Class A
World presentation live online
There are only a few days left until the world premiere of the New Mercedes-Benz A-Class, which will take place on February 2 in Amsterdam. Through the online platform “Mercedes me media”, anyone who wishes can follow this event live from anywhere in the world. Communication material, images and videos related to Class A will be available on this portal, which will receive permanent updates.
This year the New A-Class will replace the current model that has been a bestseller and has contributed decisively to the rejuvenation of Mercedes-Benz's image. The new generation of the A-Class maintains its young and dynamic character in a more mature and comfortable design. It completely redefines the concept of modern luxury in the compact segment and introduces a revolutionary interior design.
One of the most notable technological aspects is the new MBUX – Mercedes-Benz User Experience telematics system. A unique feature of this system is its ability to learn thanks to its artificial intelligence. Also notable are its high-resolution double central screen (Widescreen Cockpit), navigation with augmented reality and its intelligent “Hey Mercedes” voice control system capable of recognizing natural diction.
The world premiere will take place on February 2 at 19:00 p.m. (Central European time). Anyone can watch it live through the portal “Mercedes mediates me”, where starting at 18:45 p.m. a summary of the main aspects presented up to that point during the day will be shown.
